ALERT Safety Products

Forklift Warning Systems
Three images of Forklifts

A History of Safety Technology and Success

What we do

ALERT Safety Products designs and manufactures innovative Forklift Warning Systems for manufacturing plants. We use microwave sensors to detect forklifts and other vehicles as they approach intersections, blind corners and doors. The system will give a two-to-four second advance warning for pedestrians and other forklift operators at the critical area. Other warning devices include active LED mirrors, LED directional signs, small LED directional signs for offices, LED beacons, audible alarms and voice alarms.

The warning system will not activate on pedestrians or forklifts traveling away from the area. Each system is custom-designed to meet traffic needs at a particular area. The system is low voltage, low power and easily installed by the customer.

Company History

ALERT Safety’s roots began when the company, Process Automation, was requested to build a system warning to forklift operators about to drive a high-mast forklift into a low-bay door. This evolved into a Directional Worker Alert product used to warn forklifts of blind corners, doors and intersections.

Bill Chernick and Dave Fossier purchased this business segment from Process Automation in November 2003, and began operations as ALERT Safety Products, Inc. in February 2004. Over the years we have developed new products such as the LED Caution signs, Mirror Alert products and the use of microwave sensor technology. We continue make improvements to our Forklift Warning Systems and add new products based on our customers’ needs.

Company Vision

It is our goal to design, manufacture and market products to improve workplace safety and efficiency. We listen to customers and use their feedback to develop new products and systems.

Bill Chernick

Vice President, Sales and Marketing

Photo of Bill Chernick

Bill Chernick came to Cincinnati in 1992 with General Cable Corporation, where he was National Sales Manager for the Automotive Division. Leaving GCC in 1995, he joined NPR Corporation in Brooklyn as Vice President of Sales. Eventually this lead to a company called Process Automation, in 2002. In 2004, Dave Fossier and Bill purchased the company from the founder and changed the name to ALERT Safety Products.

Dave Fossier

Vice President, Engineering and Product Design

Photo of Dave

Dave Fossier handles ALERT Safety product design and development, as well as manufacturing responsibilities. A University of Dayton graduate, with an electrical engineering technology degree, he previously worked for the R.L. Drake Company and Cincinnati Microwave. Dave also consulted for Sycamore Engineering, Perimeter Technology and Process Automation.